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Many people tend to think that when they’re starting a website, they will automatically get all kinds of traffic coming without having to put much effort or money into it.

They quickly find out how wrong they are.

For more tips on local optimization, contact our Small Business SEO experts today.

As the saying goes, Rome wasn’t built in a day. To start off your empire, you’re going to need to come up with a plan of attack.

The best way to do this, especially when working with a fixed budget (or sometimes no budget) is to work on your own local territory. This will give you some focus as you start your campaign.

The first thing you should do is to create a profile for your business on both Google and Bing. Use your real business name, real address, real phone number, etc. You don’t want to spam these listings, as it will just make things harder to improve.

Now, on your site, come up with an interesting way to get people to submit reviews of your business. This can be on one of many platforms, including Google’s own places listings. Others include Judy’s Book, Insider Pages, superpages and more. They often will provide you with a fancy looking badge to put on your site.

It’s also a good idea to ask customers to review you after they buy something from you. This could be in a follow-up email or packing slip.

These reviews will help bring your site’s listing higher in the places results, and will help you make a start on building your empire. Of course, there is more to it than just getting reviews, but that’s for another day.