Why Does Search Engine Optimization Matter to your Business?

Every business is out to make money. Regardless of the business you’re in, you succeed by finding potential customers and converting them. That applies to online businesses as well as brick and mortar retailers. Brick and Mortar establishments can rely on signage, print ads, television and radio ads, and especially location to attract a steady stream of potential customers to their doors. Online businesses have to use other tools.

Every month, someone enters a search term into a search engine roughly 14 billion times. Search engines are the road maps to the internet. When a consumer wants to find a product or service, the first place they go is to a search engine. Depending upon the nature of their search, that search engine may return a list comprised of both physical stores and online businesses. Roughly seventy percent of all internet users will click through on a link that appears on the first page of search engine results for search term they used. About thirty percent will choose the top listing. Those businesses with a web site that appears on the first page of search engine results, then, are getting the first crack at converting 70% of all potential online customers in their field.

Being on the first page of search engine results compared to being further down in the listings is like the difference between having your storefront on a busy Main Street Corner compared to a storefront in a little used side street alleyway. That doesn’t just translate into higher traffic; it translates into higher sales and higher profits. Search Engine Optimization is set of best practice techniques, tried and true, for achieving a higher search engine results page ranking for those key words and phrases that are being used by your target market when they look for the goods or services that you offer.

Search Satisfaction can help put your Internet-based business on the map. Our experience and expertise in SEO techniques and Search Engine Marketing will deliver the results you need to meet your business goals.